The division of Enterprise Holdings, which also owns Alamo and National brands, will promote its mobility services with a national, overarching campaign -- touting, … Read the whole story

Absolut Vodka's just-launched global campaign offers new creative and media twists on its well-established strategy of linking the brand with art and contemporary culture. … Read the whole story

The American Beverage Association (ABA) and major bottled water and water filtering solutions suppliers are participating in a new initiative by the Partnership for … Read the whole story

"What we're seeing is a greater mix of luxury and leisure this year," Robert Passikoff, president of Brand Keys, Inc., tells Marketing Daily. Among … Read the whole story

Citi posits that even making a tween girl's concert fantasies come true can be less painful when using its "Thank You" rewards cards, which … Read the whole story

Florida's official tourism marketing arm, Visit Florida, is launching a fall brand campaign focused on young and mature travelers. You know -- the ones … Read the whole story