Marketing Daily
Wednesday, September 18, 2013
  • Nielsen: Consumers Trust WOM Over Other Messaging

    According to Nielsen's 2013 "Global Survey of Trust in Advertising," 84% of consumers worldwide say they trust word-of-mouth recommendations from their trusted friends and ... Read the whole story

  • Ho-Hum Holiday Retail Outlook

    It's beginning to look a lot like a slow retail holiday season, and the unusually compact calendar combined with a downshift in consumer shopping ... Read the whole story

  • Fairfield Inn Partners With Habitat For Humanity

    Fairfield Inn & Suites is launching its Design for Habitat Facebook application, which will culminate in a brand donation of up to $50,000 for ... Read the whole story

  • Landor: Traditional Brands, Not Tech, Build Strength

    Quilted Northern, Jockey and Dawn did the best job among all other brands of building brand equity, according to Landor's "Breakaway Brands Study," a ... Read the whole story

  • Mallomars Marks 100th With Social UGC, Sweeps

    Fans of the marshmallow creme cookies are being invited to share their favorite "Mallo-Memories" by posting photos, videos and stories through the Mallo-Memory tab ... Read the whole story

  • Empower New Salespeople To Deliver Quickly

    Your sales team needs to be equipped up front with a rich understanding of the difficulties faced by prospects. They need to be able ... Read the whole story