Top of The News
by Thom Forbes
"Tired of being thrust onto the front lines of the nation's debate over guns," as the "New York Times"' Stephanie Strom writes in her lede, Starbucks is facing attack from … Read the whole story
BEAUTY
by Laurie Petersen
Thursday marks the grand finale in the Swisspers Sleep Naked Face-Off, a social campaign to get people talking about the health benefits of removing … Read the whole story
HOSPITALITY
by Karl Greenberg
"Travel by nature is mobile," says Chris Holdren, SVP Starwood Preferred Guest & Digital. "We are very focused on trends across platforms." He said … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The minimalist approach is the core of what many assess to be a brilliant, groundbreaking example of content marketing. The point is to create … Read the whole story
RESEARCH
by Tanya Gazdik
Consumers hide their motivations. Although they claim that achieving "meaning in life" is their most important value (#1 global ranking consciously), unconsciously "sexual fulfillment" … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Called "It's Your Move After Dark," the partnership with NBCUniversal comprises a series of TV spots for the IS. But the ads are not … Read the whole story
COMMENTARY
by
"The issue is role models. You can't be what you can't see." That's a quotation from Cindy Gallop, an advertising entrepreneur who has lately … Read the whole story
COMMENTARY
by Jon Collins
Digital innovation is reshaping the way most companies work, making it possible (and necessary) to embrace new technologies and expand capabilities in record time. … Read the whole story