Marketing Daily
Friday, September 20, 2013
  • McDonald's Ties Into NFL App for Mighty Wings

    Mighty Wings boxes and select cups will carry codes that unlock power-ups on the NFL Runner: Football Dash, a new free download from the ... Read the whole story

  • Marketers Should Take Women Seriously As Consumers

    Women are bringing in a bigger and bigger slice of the household income pie. Marketing firm Boston Consulting Group says the gap between what ... Read the whole story

  • 'Get Crackin' Amps Up Edginess With Rodman Spot

    Rodman, shown sitting next to a Kim look-alike actor, declares that "the secret to world peace is...pistachios." "Kim" then gleefully presses a button, exploding ... Read the whole story

  • Cause Marketing Getting Back On Track

    "Some [companies] may have gotten a little skittish, significantly in the latter part of the year," IEG's Jim Andrews tells "Marketing Daily." "In the ... Read the whole story

  • Subaru Of America CMO Talks Brand Success

    Dean Evans, SVP and CMO of the Japanese automaker's Cherry Ridge, N.J.-based U.S. sales arm, said the company has had success in adhering to ... Read the whole story

  • New Federal Bill Seeks To Overhaul Food Labeling

    Newly proposed federal legislation seeks to create a single, standard front-of-package (FOP) label, require greater disclosure of sugar and caffeine content, and define how ... Read the whole story

  • Understanding The Business-Customer Disconnect

    Marketers need to understand the role of the unconscious in decision making if they hope to build brand loyalty. But to truly understand why ... Read the whole story

  • When Clients/Prospects Believe In You

    When a client or prospect asks for something, the agency -- whether a design, advertising agency or public relations firm -- has earned their ... Read the whole story