Top of The News
by Thom Forbes
As its better-known rivals tout reduced-fat french fries and Happy Meals with milk in an effort to woo today's health-conscious consumers, the home of the 1,300-calorie, 2/3-pound Monster Burger is … Read the whole story
RETAIL
by Sarah Mahoney
Just in time for the holidays, both Nordstrom and LL Bean are adding pop-up shops in a bid to build sales and broaden their … Read the whole story
TECHNOLOGY
by Aaron Baar
The company's "She Will Connect" program will begin this year in Africa, working with global and local NGOs and government organizations with the aim … Read the whole story
HOSPITALITY
by Tanya Gazdik
Two Marriott brands lead in hotel satisfaction, according to the American Customer Satisfaction Index's (ACSI) report on satisfaction with U.S. hotel brands. The report … Read the whole story
CONFERENCE
by Karl Greenberg
Brand engagement platform Bazaarvoice, whose Connections service distributes the brand's voice across its retail network, used a New York City event to debut its … Read the whole story
BEVERAGES
by Karlene Lukovitz
Kraft Foods Group's Capri Sun Roarin' Waters, the low-cal flavored water beverage, has launched a "Kids vs. Pros Playground Throwdown" online game that lets … Read the whole story
AUTOMOTIVE
by Karl Greenberg
It's important to note that September had two fewer selling days than the month last year, so as they say, "results may vary." You … Read the whole story
COMMENTARY
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Last Tuesday, I caught the debut of "The Crazy Ones," the CBS sitcom created by David E Kelley, featuring Robin Williams and Sarah Michelle … Read the whole story
COMMENTARY
by Stephen Monaco
Marketers should direct their focus toward consumer behavior and buyer personas instead of pigeonholing consumers with old methodologies. Putting customers and their behaviors at … Read the whole story
COMMENTARY
by Maria Cole, Stephen Kraus
Mars, meet Venus. And start arguing. A recent study of gender and media reveals that men and women show comparable (and enthusiastic) media consumption … Read the whole story