Top of The News
by Thom Forbes
"A Telekinetic Surprise in a Coffee Shop" is hardly the most titillating title for a video but Sony Picture's 2:23 YouTube promotion for the forthcoming remake of "Carrie" has garnered … Read the whole story
ENTERTAINMENT
by Aaron Baar
The company is creating a Web series, Skylanders Boomcast, that will offer weekly glimpses to the game's world with news, game play tips and … Read the whole story
FOOD
by Karlene Lukovitz
In a rare, ongoing partnership between two major food makers, ConAgra Food's Ro*Tel tomatoes and Kraft Foods' Velveeta cheese have been successfully co-marketed, through … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"It's our growth -- we're one of the fastest-growing auto brands. And our core group of vehicles holds their brand value. For years we … Read the whole story
RESEARCH
by Sarah Mahoney
Nearly 60% of the firms in the study named loyalty a top priority, both in terms of customer retention and increasing revenue. Marketing Daily … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The program will be rolled out in phases over the coming months, all built around its new Balance Financial Prepaid MasterCard. The program is … Read the whole story
AUTOMOTIVE
by Karl Greenberg
As far as the haggle-reduction, Scion says the Pure Process platform means the dealer's advertised price is the price a consumer pays. "No haggle. … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Schultz has often expressed his views on political or controversial issues, but, as AGBeat points out, this message is consistent with his typical approach … Read the whole story
COMMENTARY
by
My original intention was to write a column about the marketing of Obamacare to millennial youths. Indeed, up until last week, it seemed to … Read the whole story
COMMENTARY
by Gregg S. Lipman
In order to resonate with consumers, you cannot simply offer products and services. You need to offer a way of life -- an emotional … Read the whole story