FOOD
by Karlene Lukovitz
"Americans still love cereal, but the reality is that there are a lot more breakfast choices out there now," says Pam Kermisch, director of … Read the whole story
RESTAURANTS
by Sarah Mahoney
New research from Duke University's Fuqua School of Business finds that as long as a brand's personality stands out from the other ads it … Read the whole story
TELECOM
by Aaron Baar
"This brand likes to do things differently, and shake things up," Peter DeLuca, T-Mobile's senior vice president of brand and advertising, tells Marketing Daily. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Just about everyone goes surfing to car shop. But since more consumers are shopping for products on the small, mobile screen, automakers and car … Read the whole story
AUTOMOTIVE
by Karl Greenberg
This year, Chevrolet has its Sonic on display at the New York Comic-Con this weekend, with an activation on several levels. The company has … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Twenty percent of checking and savings direct mail in the first eight months of 2013 is from direct banks, compared to only 4% in … Read the whole story
COMMENTARY
by Bob McCurdy
When negotiating off a target demo, AM/FM radio stations price themselves against the specified cost-per-point and deliver impressions against consumers outside the target demo … Read the whole story