Top of The News
by Thom Forbes
Anyone who has ever worked at a startup or worn the green eyeshades of a copy editor will appreciate the tale of how Lands' End got its misplaced apostrophe, as … Read the whole story
AUTOMOTIVE
by Karl Greenberg
American Honda Motor is out of the carport with a new brand salvo extending the "Start Something Special" campaign that Honda's Torrance, Calif. U.S. … Read the whole story
TECHNOLOGY
by Aaron Baar
Protection 1, which offers business and home security, has enlisted sports radio personalities Mike Greenberg and Mike Golic (of ESPN's "Mike and Mike") to … Read the whole story
SPIRITS
by Karlene Lukovitz
The Glenlivet is hosting a series of 45 upscale "learning experience" events over two years, designed to reinforce the brand's lifestyle and luxury positioning … Read the whole story
RESEARCH
by Karl Greenberg
Worldwide, companies are increasing spend as markets recover from the recession. Expenditures are up 3.5% in the second quarter and the same amount year-to-date … Read the whole story
AIRLINES
by Tanya Gazdik
New York and Mexico City are launching an initiative to encourage travel between the two cities. The one-year agreement includes a reciprocal multimedia marketing … Read the whole story
RETAIL
by Sarah Mahoney
While parents are keenly aware of how much time kids spend with screens, they're less aware of what it means for traditional toys. Richard … Read the whole story
COMMENTARY
by Brian Otis
As consumers demand better information and meaningful relationships with their favorite brands, it's no surprise that marketers have increased total spending on content development … Read the whole story
COMMENTARY
by Erich Joachimsthaler
So take your old funnel images and line your birdcages. While you're at it, do the same with any new, single-slide wonders that try … Read the whole story