Top of The News
by Thom Forbes
Halloween is finally upon us, after having haunted the retail aisles since around, oh, the Fourth of July, and the kiddies will be out in force this evening. In fact, … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The "Build Your Own Pancakes Challenge" employed videos and trivia to drive consumers to build their own digital pancake creations, using a variety of … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The first ad, in 60- and 30-second versions, acts like a '70s-style TV-series episode introduction, with Blake Griffin and Jack McBrayer zip lining, chasing, … Read the whole story
RESEARCH
by Tanya Gazdik
Despite a desperate need for cooperation, most IT and marketing departments do not see eye to eye, according to a new Forrester study conducted … Read the whole story
FOOD
by Karlene Lukovitz
In support of First Lady Michelle Obama's "Let's Move" initiative to reduce childhood obesity rates, the nonprofit Sesame Workshop has agreed to waive its … Read the whole story
SPORTS
by Sarah Mahoney
When students and schools register at the initiative's Web site, they can earn points, NFL prizes and grants, funded by the Quaker. They can … Read the whole story
RESEARCH
by Karl Greenberg
While members of the upper crust are planning to lighten their wallets for high-end products, services and experiences in coming months, younger affluent consumers … Read the whole story
COMMENTARY
by
"Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels." -- David Ogilvy. Though we can't know what the great … Read the whole story
COMMENTARY
by Laura Patterson
The planning season is upon us. So develop those blueprints, collect your best tools, take good measurements, double-check your alignment, consult your experts and … Read the whole story