Marketing Daily
Thursday, October 31, 2013
  • Denny's Native Campaign Yields High Engagement

    The "Build Your Own Pancakes Challenge" employed videos and trivia to drive consumers to build their own digital pancake creations, using a variety of ... Read the whole story

  • Kia Brings Back Blake As Optima Superhero

    The first ad, in 60- and 30-second versions, acts like a '70s-style TV-series episode introduction, with Blake Griffin and Jack McBrayer zip lining, chasing, ... Read the whole story

  • Marketing, IT Do Not Play Nice

    Despite a desperate need for cooperation, most IT and marketing departments do not see eye to eye, according to a new Forrester study conducted ... Read the whole story

  • Sesame Workshop To Help Market Fruit, Veggies To Kids

    In support of First Lady Michelle Obama's "Let's Move" initiative to reduce childhood obesity rates, the nonprofit Sesame Workshop has agreed to waive its ... Read the whole story

  • NFL, Dairy Council, Quaker: 'Make Your Move'

    When students and schools register at the initiative's Web site, they can earn points, NFL prizes and grants, funded by the Quaker. They can ... Read the whole story

  • Young Sort-Of Affluents Plan To Spend Like Affluents

    While members of the upper crust are planning to lighten their wallets for high-end products, services and experiences in coming months, younger affluent consumers ... Read the whole story

  • Banksy Works Up A Lather, And Repeats

    "Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels." -- David Ogilvy. Though we can't know what the great ... Read the whole story

  • From Drab To Fab: Marketing Plan Crash

    The planning season is upon us. So develop those blueprints, collect your best tools, take good measurements, double-check your alignment, consult your experts and ... Read the whole story