Remember 1994? "Forrest Gump" and the "The Lion King" and were raking in the big bucks at the box office, VHS tapes were state-of-the-art digital entertainment, the Mosaic browser was … Read the whole story
The concept of the campaign, developed by Vitro, is to highlight Wild Turkey's own "untamed spirit" in the context of the stories of five … Read the whole story
Steve Rubel, EVP of global strategy and insights at Edelman, took a balanced view of how aggressively marketers should execute in the native space, … Read the whole story
Celebrity and athlete endorsements carry less weight than marketers may think, according to a global study from The Boston Consulting Group, which finds that … Read the whole story
At an Ad:Tech panel on Wednesday, Daphne Kwon, CEO of social-video outreach solution Expo, and Ken Madden, EVP and head of Digital for WPP … Read the whole story
Certainly, e-commerce is a huge factor. But it's not that simple, and Steve Noble, a principal in McKinsey's Minneapolis office and co-author of the … Read the whole story
Analysts expect Twitter's stock to price above $23 per share when the company goes public Thursday, but the real question becomes how the company … Read the whole story
This new 60-second commercial reintroduces the born-again Jeep Cherokee with the tagline "Built free." And just as in the movie "Born Free" with Elsa … Read the whole story
The obstacles that big beer faces are not exclusive and live across multiple categories. In a time when value systems, authenticity and two-way relationships … Read the whole story
Well-crafted videos can do something for your business that nothing else can -- replicate face-to-face interaction with you, your services, and brand. And in … Read the whole story