Marketing Daily
Wednesday, November 27, 2013
  • NCM Helps Jeep Dream Big With Walter Mitty

    The campaign rides on a distribution network that travels far beyond the traditional in-cinema media footprint -- in NCM's case Regal, AMC and Cinemark. … Read the whole story

  • Holidays Are The Time To Teach Grandma Twitter

    Created as part of DoSomething's charter to make the Internet more accessible to more people, the effort is a way to use gamification elements … Read the whole story

  • Good Earth Tea In 'Untamed' Brand Makeover

    The makeover is designed to differentiate Good Earth Tea at a time of heightened competition in the packaged herbal teas market -- an environment … Read the whole story

  • Book Blues: Sales Fall At Barnes & Noble, BAM

    The company says it is counting on "the right merchandise" and its new multimillion-dollar ad campaign to drive traffic and sales in the coming … Read the whole story

  • Century 21 Offers 'Tryptophan Slow Jam'

    Century 21 has created a song and music video to celebrate the Thanksgiving turkey-induced haze.This is the brand's first foray into the animation and … Read the whole story

  • Ford Optimistic About Black Friday

    Ford, which started doing holiday digital promotions last week, also said its digital media commitment during the holiday has doubled to 50% of total … Read the whole story

  • ComScore: Billion-Dollar Days Ahead

    The Reston, Va.-based company, which measures many aspects of the digital world, says that thus far, shoppers have already spent $18.9 billion via desktop … Read the whole story

  • Fight For Your Rights -- To Be Wrong?

    Sometimes it's hard to pick your battles of the sexes; this particular little dust-up has my head spinning. It's devolved into a fight between … Read the whole story

  • 3 Untapped Opportunities In The Race For Black Friday

    The race for Black Friday is officially on -- and retailers are spending and working hard to own the momentum. So how are they … Read the whole story

  • Cold, Calculated Playfulness

    If you thought the Pepsi Challenge was brass knuckle tactics, then strap in tight. The future holds the promise of pitched battles that start … Read the whole story