The campaign rides on a distribution network that travels far beyond the traditional in-cinema media footprint -- in NCM's case Regal, AMC and Cinemark. … Read the whole story

Created as part of DoSomething's charter to make the Internet more accessible to more people, the effort is a way to use gamification elements … Read the whole story

The makeover is designed to differentiate Good Earth Tea at a time of heightened competition in the packaged herbal teas market -- an environment … Read the whole story

The company says it is counting on "the right merchandise" and its new multimillion-dollar ad campaign to drive traffic and sales in the coming … Read the whole story

Century 21 has created a song and music video to celebrate the Thanksgiving turkey-induced haze.This is the brand's first foray into the animation and … Read the whole story

Ford, which started doing holiday digital promotions last week, also said its digital media commitment during the holiday has doubled to 50% of total … Read the whole story

The Reston, Va.-based company, which measures many aspects of the digital world, says that thus far, shoppers have already spent $18.9 billion via desktop … Read the whole story