Marketing Daily
Friday, December 6, 2013
  • The '15 Mustang To Become The World's Pony Car

    While the pony car has been sold in other markets before now, this version, benefitting from the automaker's One Ford global platform strategy, is … Read the whole story

  • Retailers Backing Away From Mobile

    A new survey of retail CMOs shows that stores are backing away from mobile technology, even as m-commerce sales climb. Only 38% say it … Read the whole story

  • Apple Preferred For Tablets, Smartphones ... Desktops?

    For the first time, Apple topped Dell as the most popular brand for laptops, according to new research from Parks Associates. That the brand … Read the whole story

  • Forrester: Retailers Need To Think Green

    Consumer demand has finally put green retail on the main stage, according to a report from Forrester, which states that more than 50% of … Read the whole story

  • Burger Brands Lose Edge In QSR Perception Battle

    While there's no question that Americans are still hooked on burger chains, two separate sets of new data point to these stalwarts losing their … Read the whole story

  • The Tough Decisions Of The Global Marketer

    Whether it's defining standards, selecting the right interactive experience, or globalizing brand messaging, the challenge is to make the artful but tough decisions. Marketers … Read the whole story

  • 'Made In The U.S.A.' Goes Premium?

    Shinola watches! Made in the U.S.A. And I want one. Why? They look like great watches, first of all, and also they're, like, made … Read the whole story