Marketing Daily
Monday, December 9, 2013
  • McCormick Launches Social Sharing Campaign

    The "Flavor of Together" campaign asks people around the world to share their "flavor stories" - including memories, recipes and family traditions - via … Read the whole story

  • Consumer Cellular, AARP Celebrate 50th Milestone

    Here's a sobering thought: Next year, the last of the Baby Boomers will turn 50. Rather than shy away from that milestone, AARP is … Read the whole story

  • Nissan Touts NV200 Taxi For New York

    The effort, via TBWA New York, includes video and digital content touting the NV200's features -- USB charging, anti-fatigue driver's seats, sky views, odor … Read the whole story

  • Gen Y Shopping Online For Inspiration And Information

    They are also looking for practical details about gifts, and Roder says that people under 35 are nearly one and half times more likely … Read the whole story

  • Kobe Bryant Goes Around The World For Airline

    Turkish Airlines renews the rivalry between basketball star Kobe Bryant and soccer player Lionel Messi in a campaign. At the recent debut of the … Read the whole story

  • Men's Personal Care Will Grow - With Caveats

    "Companies and brands can use these experiences in marketing products to older men, positioning product use as a means to feel more confident when … Read the whole story

  • Big Data And Marketing: Don't Believe Everything You Read

    Big Data has the potential for real transformation. It's an opportunity to rethink how marketing works and how brands are managed in a more … Read the whole story