In addition to hosting extended versions of the videos, including behind-the-scenes content, the site also has promotional elements and a roster of ride-and-drive programs. … Read the whole story

In late February, fondue specialist The Melting Pot introduced a new menu designed to broaden its appeal by expanding less expensive, a la carte … Read the whole story

David Angelo, founder and chief creative officer of the agency, tells "Marketing Daily": "When you think about the category, the other companies are constantly … Read the whole story

Petco is encouraging customers to answer three questions before adding a pet to their household this holiday season to make sure they are ready … Read the whole story

In an effort to boost its appeal to Latina fashionistas, Macy's says it has signed a multi-year agreement with Thalia for an exclusive women's … Read the whole story

The company will officially kick off the events next year -- carrying a "Forever Fearless" theme -- at Bike Week in Daytona Beach, Fla. … Read the whole story