Top of The News
by Thom Forbes
Lucky Brand Jeans - a product that trumpets its non-commodity status in its name and has literally done its branding on the fly - was sold yesterday to Leonard Green … Read the whole story

APPAREL
by Sarah Mahoney
"Swim caps are sort of the t-shirt of swimming," Alyssa Igawa, marketing director for Speedo USA, tells "Marketing Daily." "It's something people can change … Read the whole story

RESEARCH
by Karl Greenberg
The nesting instinct, with people spending time with a closer circle of friends and loved ones, is also driving food and alcohol sales numbers … Read the whole story

FOOD
by Karlene Lukovitz
Its relaunched site, www.jarlsberg.com, is a global content hub themed "Yours to Share." Corporate and product stories are complemented by regular interactive social activations, … Read the whole story

AUTOMOTIVE
by Karl Greenberg
Says Edmunds.com senior analyst Bill Visnic: "I think it's an important signal that as GM sheds the last of its financially focused baggage, it's … Read the whole story

BEVERAGES
by Tanya Gazdik
Moet & Chandon is launching marketing activities surrounding its billing as the official champagne of Times Square 2014, the global New Year's Eve celebration. … Read the whole story

PACKAGED GOODS
by Aaron Baar
We all know about sweet and sour chicken, pork and shrimp. Soon, however, there will be Sweet and Sour gum. Combining two brands in … Read the whole story
COMMENTARY
by Eric Courville
Building a brand involves investing in and ensuring its integrity. Being able to manage your brand effectively is an integral part of that investment, … Read the whole story