Marketing Daily
Wednesday, December 11, 2013
  • In Social Splash, Speedo Connects Artists With Athletes

    "Swim caps are sort of the t-shirt of swimming," Alyssa Igawa, marketing director for Speedo USA, tells "Marketing Daily." "It's something people can change … Read the whole story

  • Food, Electronics, Jewelry Aside, Holiday Spend Down

    The nesting instinct, with people spending time with a closer circle of friends and loved ones, is also driving food and alcohol sales numbers … Read the whole story

  • Jarlsberg Conjures Magic For New Global Platform

    Its relaunched site, www.jarlsberg.com, is a global content hub themed "Yours to Share." Corporate and product stories are complemented by regular interactive social activations, … Read the whole story

  • Car 'Guy' Back In General Motors Driver Seat

    Says Edmunds.com senior analyst Bill Visnic: "I think it's an important signal that as GM sheds the last of its financially focused baggage, it's … Read the whole story

  • Moet & Chandon Prepares New Year's Promotion

    Moet & Chandon is launching marketing activities surrounding its billing as the official champagne of Times Square 2014, the global New Year's Eve celebration. … Read the whole story

  • Stride Bringing Pucker And Pleasure To Gum

    We all know about sweet and sour chicken, pork and shrimp. Soon, however, there will be Sweet and Sour gum. Combining two brands in … Read the whole story

  • How To Avoid The Seven Deadly Sins Of Brand Asset Management

    Building a brand involves investing in and ensuring its integrity. Being able to manage your brand effectively is an integral part of that investment, … Read the whole story