Top of The News
by Thom Forbes
Think again if you thought there's nothing new about the Christmas tree market since the artificial Christmas tree - now brightening up the aisles at Walmart in sizes to "fit … Read the whole story
FOOD
by Karlene Lukovitz
The campaign, "Idahoan on Your Table," aims to convey that the homemade taste of the brand's mashed potatoes comes from real ingredients grown by … Read the whole story
RESEARCH
by Sarah Mahoney
Much as those multipurpose creams blur lightening, brightening, concealing and moisturizing technology along with color, new launches are expected to push harder-working, higher-performing blends … Read the whole story
AIRLINES
by Tanya Gazdik
WestJet's Santa brightens the day of some travelers in a video that has been viewed almost 12 million times on YouTube since its launch … Read the whole story
SPORTS
by Karl Greenberg
Dewar, who has been consulting with NASCAR over the past year, will take some weight off of CEO Brian France, who is focusing on … Read the whole story
ELECTRONICS
by Aaron Baar
Speck, a maker of protective cases for electronic devices, has launched a guerrilla marketing campaign encouraging, "Long Live the Machines." Framed as a popular … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In Europe, the company will go back to its traditional strategy of making its icon cars (like Corvette) available in Western and Eastern Europe, … Read the whole story
COMMENTARY
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Last week, NBC's much-discussed live production of "The Sound of Music" brought in 18.5 million viewers -- the network's highest ratings since the finale … Read the whole story
COMMENTARY
by John Lee
Social, for all its growth, is still a grossly misunderstood marketing channel among the C-Suite. Fortunately, achieving social fluency is readily attainable. But to … Read the whole story
COMMENTARY
by Craig Macdonald
Marketers have many goals to consider for 2014: moving budgets from offline to online advertising, driving a minimum 10% improvement in the productivity of … Read the whole story