The sports retailer will continue as the title partner of the Foot Locker Three-Point Contest, where long shooters vie against each other between game … Read the whole story

According to new research from Sprout Social, messages sent to brands requiring attention via Twitter or Facebook increased 175% over the past year. Meanwhile, … Read the whole story

Koechner plays "Peanutty Professor," an eccentric explorer who has spent his life looking for the perfect peanut. Purpose: To convey, in an entertaining way, … Read the whole story

JetBlue Airways is the first travel company to tie the health of the Caribbean's beaches to its bottom line. The airline is partnering with … Read the whole story

For the second go-round of its "Nature Knows Color" campaign, the Durham, N.C.-based company hired Singapore petal artist Fong Qi Wei, who painstakingly dissembled … Read the whole story

What about Dodge? Market research firm Millward Brown Digital, which has done a shopper analysis of the campaign, reports that "It Comes Standard" on … Read the whole story