Marketing Daily
Tuesday, December 17, 2013
  • Foot Locker Extends Partnership With NBA

    The sports retailer will continue as the title partner of the Foot Locker Three-Point Contest, where long shooters vie against each other between game … Read the whole story

  • Brands Need To Understand Social (Customer) Service

    According to new research from Sprout Social, messages sent to brands requiring attention via Twitter or Facebook increased 175% over the past year. Meanwhile, … Read the whole story

  • David Koechner Stars In New M&M's Online Series

    Koechner plays "Peanutty Professor," an eccentric explorer who has spent his life looking for the perfect peanut. Purpose: To convey, in an entertaining way, … Read the whole story

  • JetBlue Partners With The Ocean Foundation

    JetBlue Airways is the first travel company to tie the health of the Caribbean's beaches to its bottom line. The airline is partnering with … Read the whole story

  • Burt's Bees Uses Flower Power For New Lip Effort

    For the second go-round of its "Nature Knows Color" campaign, the Durham, N.C.-based company hired Singapore petal artist Fong Qi Wei, who painstakingly dissembled … Read the whole story

  • Stars Appear For 'Anchorman 2,' Shoppers For Durango

    What about Dodge? Market research firm Millward Brown Digital, which has done a shopper analysis of the campaign, reports that "It Comes Standard" on … Read the whole story

  • Five Ways To Make Every CTA Work Harder

    Just three little words: call to action -- yet so much is riding on them. CTAs are crucial components of your inbound marketing strategy. … Read the whole story

  • Modern Families Moving Markets

    Research has proven the value of simply sitting down to dinner together. Most kids wish they had more free time to play and to … Read the whole story