Marketing Daily
Friday, December 20, 2013
  • Walmart Tops Holiday Ads; Honda Tops Auto TV Ads

    Advertising analytics firm Ace Metrix said that the big-box chain's position on its most-popular list evinces the power of family, food and philanthropy during … Read the whole story

  • 2014 Looks Promising For Restaurants

    After several tough recessionary years, the U.S. restaurant industry has seen modest growth for the past few years -- and assuming continued (if slow) … Read the whole story

  • Best Buy, Macy's, Toys R Us Pulling Out The Stops

    With bad weather and weak sales already cutting into holiday results, retailers are playing the time card, extending shopping times to make every hour … Read the whole story

  • Esurance 'DriveSafe' Targets Teen Driving

    Esurance is unveiling a teen driver safety program that includes new technology to tackle texting while driving. The program combines cell phone-limiting functionality, with … Read the whole story

  • Paramount Promotes National Pie Day

    "Pie plays an important role in the movie, [as does] the tradition of passing on recipes from generation to generation," American Pie Council's Linda … Read the whole story

  • How To Create A Client-Optimized Experience On Your Web Site

    The value in an optimized Web site isn't just delivering more targeted marketing messages -- it's the intelligence and optimization that delivers a 1-to-1 … Read the whole story

  • Goodbye, General Market

    Try this: get an almanac, find the page detailing the Western Hemisphere but without national boundaries. Just the landmasses. Turn it on its side … Read the whole story