Marketing Daily
Tuesday, December 31, 2013

Top of The News

Negative News Outdrew Positive In 2013
by Thom Forbes

There must be something to that old saw, "If it bleeds, it ledes" because negative news seems to have gotten the most eyeballs this past year, from the frosty reception … Read the whole story

  • ELECTRONICS, TELECOMMUNICATIONS
    In 2013, It Was Mobile Over All
    by Aaron Baar

    If there was ever any question about the importance of mobile for today's marketers, the list of top 10 most-read stories of 2013 from … Read the whole story

  • AUTOMOTIVE, PACKAGED GOODS
    Top Stories Delved Into Social Media, Brand Experience
    by Karl Greenberg

    Social media was a popular subject this year. The upside: done with foresight and just enough restraint, plus focus, humor, and a bay leaf … Read the whole story

  • RETAIL
    Stores Yearning For Social Success
    by Sarah Mahoney

    Of the year's 10 most-read retail stories in Marketing Daily, four dealt directly with retailers' struggles to find a social strategy that clicks with … Read the whole story

  • RESEARCH
    Studies, NASCAR Drivers Rise To The Top In 2013
    by Tanya Gazdik

    "Marketing Daily" readers clearly covet statistics and studies, as evidenced by my top 10 most-read stories in 2013. A non-survey story that was a … Read the whole story

  • FOOD AND BEVERAGES
    '13 Shift: Marketers Dive Deeper Into Brand Strategy
    by Karlene Lukovitz

    There's a bit less focus on the latest social twists and experiments, and greater ability to put social's most effective roles into context within … Read the whole story

  • COMMENTARY
    The Power Of The Urban Youth Demographic - And How To Target It
    by Shawn Prez

    As you reevaluate your budgets this year, consider the spending power of the urban youth community, which is virtually ignored by marketers today. By … Read the whole story