"The New York Times" headline this morning sums up the continuing globalization of the alcoholic-beverage industry as neatly and powerfully as a Jim Beam in a double shot glass at … Read the whole story
The IAB's "Digital Influence on Auto Intenders" study finds that 21% of in-car shoppers respond to digital outreach versus 12% of everyone else. And … Read the whole story
Despite its intense omnichannel marketing efforts, including its digital "Shop Your Way" efforts, customers kept their distance, and parent Sears Holdings has warned investors … Read the whole story
The effort, from agency Wieden + Kennedy, launched during the Golden Globe awards on Sunday night with a 90-second television commercial. The spot uses … Read the whole story
Amazon had an average 2013 Buzz score of 30.6. Ford won 2013's #2 ranking with a score of 29.5 (Ford was #6 in 2012). … Read the whole story
At the North American International Auto Show in Detroit, the Chrysler CEO said questions about where headquarters will be are irrelevant. "I spend lots … Read the whole story
Simmons Bedding Company is partnering with Dr. Andrew Weil to launch the ComforPedic iQ mattress. The campaign, launching this spring, will include Dr. Weil … Read the whole story
Hear that? That somber, deep reverberation as the clock strikes midnight? Birds scatter away, leaves scuttle across the pavement and anyone with a TV, … Read the whole story
Hear that? That somber, deep reverberation as the clock strikes midnight? Birds scatter away, leaves scuttle across the pavement and anyone with a TV, … Read the whole story
No marketer, brand manager, marketing automation professional or even an advocacy marketing exec would look you in the eye and tell you that they've … Read the whole story