Marketing Daily
Tuesday, January 14, 2014

Top of The News

Suntory Pays $13.6 Billion In Cash For Jim Beam-san
by Thom Forbes

"The New York Times" headline this morning sums up the continuing globalization of the alcoholic-beverage industry as neatly and powerfully as a Jim Beam in a double shot glass at … Read the whole story

  • RESEARCH
    Auto Shoppers Tune Into Digital Pitches
    by Karl Greenberg

    The IAB's "Digital Influence on Auto Intenders" study finds that 21% of in-car shoppers respond to digital outreach versus 12% of everyone else. And … Read the whole story

  • RETAIL
    Struggles at So-Sad Sears Intensify
    by Sarah Mahoney

    Despite its intense omnichannel marketing efforts, including its digital "Shop Your Way" efforts, customers kept their distance, and parent Sears Holdings has warned investors … Read the whole story

  • ELECTRONICS
    Sony Electronics Wants To Move You
    by Aaron Baar

    The effort, from agency Wieden + Kennedy, launched during the Golden Globe awards on Sunday night with a 90-second television commercial. The spot uses … Read the whole story

  • RESEARCH
    BrandIndex: Amazon Was '13's Best-Perceived Brand
    by Karlene Lukovitz

    Amazon had an average 2013 Buzz score of 30.6. Ford won 2013's #2 ranking with a score of 29.5 (Ford was #6 in 2012). … Read the whole story

  • AUTOMOTIVE
    Sergio Marchionne Talks Chrysler At NAIAS
    by Karl Greenberg

    At the North American International Auto Show in Detroit, the Chrysler CEO said questions about where headquarters will be are irrelevant. "I spend lots … Read the whole story

  • RETAIL
    Simmons, Dr. Andrew Weil Partner
    by Tanya Gazdik

    Simmons Bedding Company is partnering with Dr. Andrew Weil to launch the ComforPedic iQ mattress. The campaign, launching this spring, will include Dr. Weil … Read the whole story

  • COMMENTARY
    Red, White and Euwwww....
    by Kathleen Stockham

    Hear that? That somber, deep reverberation as the clock strikes midnight? Birds scatter away, leaves scuttle across the pavement and anyone with a TV, … Read the whole story

  • COMMENTARY
    Red, White and Euwwww....
    by Kathleen Stockham

    Hear that? That somber, deep reverberation as the clock strikes midnight? Birds scatter away, leaves scuttle across the pavement and anyone with a TV, … Read the whole story

  • COMMENTARY
    Brand Advocacy: Fact Or Fiction?
    by Theresa Trevor

    No marketer, brand manager, marketing automation professional or even an advocacy marketing exec would look you in the eye and tell you that they've … Read the whole story