Top of The News
New products may indeed be the rocket fuel for growth and expansion for an enterprise but when it comes to consumption, Americans tend to be stick-in-the-mud traditionalists who tend to … Read the whole story
RESTAURANTSDuring Super Week, Subway will be a returning sponsor of ESPN Radio's Green Room, offering guests who are going on-air for "Mike & Mike" … Read the whole story
AUTOMOTIVEThe new campaign centers on a TV and Web spot called "Fly by Night," whereby a rakish guy steps onto the ledge of his … Read the whole story
RETAILThe intersection between New York's fashion crowd and the National Football League is usually nonexistent, but the coming Super Bowl looks to be a … Read the whole story
ELECTRONICS"Throughout the years, Brother has built a large network of P-touch enthusiasts and users," Linda Sanford, director of P-touch product marketing, tells "Marketing Daily." … Read the whole story
FINANCIAL SERVICESIn addition to sponsoring the U.S. Olympic Committee and Team USA, TD Ameritrade is supporting seven U.S. Olympians along with "next generation" future Olympians. … Read the whole story
PACKAGED GOODSThe industry spent roughly $20 million pitching non-combustible products in the U.S. between June and September last year. The spend was divided among print … Read the whole story
- COMMENTARY
Once again, those haughty French are mocking us. To fund its anti-imperial campaign of terror, the French government is greedily eyeing the coffers of … Read the whole story
- COMMENTARY
Change is coming at marketers fast and furiously, and they are well aware of it. Digital marketing is, of course, driving a lot of … Read the whole story
