Marketing Daily
Monday, January 20, 2014
  • Super Bowl Play: Subway To Use GIFs, Launch On Tumblr

    During Super Week, Subway will be a returning sponsor of ESPN Radio's Green Room, offering guests who are going on-air for "Mike & Mike" … Read the whole story

  • Nissan Zips Around Europe For Qashqai

    The new campaign centers on a TV and Web spot called "Fly by Night," whereby a rakish guy steps onto the ledge of his … Read the whole story

  • Macy's, Bloomies, Saks Set To Rock Super Bowl

    The intersection between New York's fashion crowd and the National Football League is usually nonexistent, but the coming Super Bowl looks to be a … Read the whole story

  • Brother Celebrates People's Labels

    "Throughout the years, Brother has built a large network of P-touch enthusiasts and users," Linda Sanford, director of P-touch product marketing, tells "Marketing Daily." … Read the whole story

  • TD Ameritrade Supports U.S. Olympic Teams

    In addition to sponsoring the U.S. Olympic Committee and Team USA, TD Ameritrade is supporting seven U.S. Olympians along with "next generation" future Olympians. … Read the whole story

  • Tobacco Advertising Focuses On Non-Combustibles

    The industry spent roughly $20 million pitching non-combustible products in the U.S. between June and September last year. The spend was divided among print … Read the whole story

  • Cultural Preservation, American Style

    Once again, those haughty French are mocking us. To fund its anti-imperial campaign of terror, the French government is greedily eyeing the coffers of … Read the whole story

  • Assembling A High-Performance Marketing Engine

    Change is coming at marketers fast and furiously, and they are well aware of it. Digital marketing is, of course, driving a lot of … Read the whole story