Marketing Daily
Tuesday, January 21, 2014
  • OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data

    Thanks to OfficeMax, Big Data marketing just got another black eye. And some privacy experts think this one, piled on top of data breaches … Read the whole story

  • For Sprint, It's All In The 'Framily'

    "We wanted to try to keep the onscreen action relatively low and make sure we're delivering as simple a message as practical," Sprint Chief … Read the whole story

  • Castle Brands Contest Uses Interactive Puzzle Ads

    Castle Brands is employing interactive digital peel-off and scratch-off puzzle ads and other interactive ad formats to drive participation in an "Irish to the … Read the whole story

  • Building A Travel Brand Starts, And Can End, Online

    Successful branding doesn't begin at the airline gate. It starts online with an easy website, personalized service, strong loyalty channels and a good media … Read the whole story

  • Jeep Back At X Games For Wrangler Polar Edition

    The 30-second ad called "Mr. Ten Below" touts the Jeep Wrangler Polar Edition. The spot is also on Jeep's YouTube channel. The spot uses … Read the whole story

  • Changes That Will Make Or Break Your 2014

    While we all know that not all advertising dollars are spent wisely, it's often hard to determine what's working and what's not. Changes in … Read the whole story