Marketing Daily
Tuesday, January 28, 2014
  • MasterCard Sponsoring 'Priceless Surprises'

    MasterCard chief marketing officer Raja Rajamannar described the "Priceless Surprises" campaign as an evolution of the brand's longtime positioning of noting that while many … Read the whole story

  • Hillary Clinton Gets Warm Welcome From Dealers

    Dealers gave her standing ovations before and after, clapping often, with the biggest responses around her comments about national unity, the SEALS getting Bin … Read the whole story

  • Chipotle Hulu Series Satirizes Industrial Agriculture

    The pilot for the initial, four-episode (each a half-hour) season (more seasons are expected) will be available free on and via the Hulu … Read the whole story

  • Power's O'Neill Says Improvement Must Be Holistic

    While you could hear "digital, digital, digital" up and down the conventional center's halls, J.D. Power & Associates' Finbarr O'Neill says a real issue … Read the whole story

  • N.Y. Lottery Ads Share 'Gamble For Good' Message

    Themed "Everybody Wins," the new effort focuses on what funds generated by lottery tickets do for schools. The TV spot stars the Gibson Group … Read the whole story

  • Stoli Burnishes LGBT Cred

    One of the best-known brands with strong Russian links, Stolichnaya, is taking steps to burnish its image as a supporter of LGBT rights, given … Read the whole story

  • Countdown To The Super Bowl

    Does Johnny Galecki get the girl in the matching Hyundai? Find out in today's Super Bowl edition of Out to Launch. Read the whole story

  • 4 Resolutions For Non-profit And Government Marketers In 2014

    Last year, 10% of American internet users expanded to multiple online content platforms, and this trend is accelerating. For people like me working in … Read the whole story