The National Association of Theatre Owners issued new guidelines to movie marketers yesterday that will shorten the length of the average trailer to two minutes - "chopping 30 seconds from … Read the whole story
MasterCard chief marketing officer Raja Rajamannar described the "Priceless Surprises" campaign as an evolution of the brand's longtime positioning of noting that while many … Read the whole story
Dealers gave her standing ovations before and after, clapping often, with the biggest responses around her comments about national unity, the SEALS getting Bin … Read the whole story
The pilot for the initial, four-episode (each a half-hour) season (more seasons are expected) will be available free on Hulu.com and via the Hulu … Read the whole story
While you could hear "digital, digital, digital" up and down the conventional center's halls, J.D. Power & Associates' Finbarr O'Neill says a real issue … Read the whole story
Themed "Everybody Wins," the new effort focuses on what funds generated by lottery tickets do for schools. The TV spot stars the Gibson Group … Read the whole story
One of the best-known brands with strong Russian links, Stolichnaya, is taking steps to burnish its image as a supporter of LGBT rights, given … Read the whole story
Does Johnny Galecki get the girl in the matching Hyundai? Find out in today's Super Bowl edition of Out to Launch. Read the whole story
Last year, 10% of American internet users expanded to multiple online content platforms, and this trend is accelerating. For people like me working in … Read the whole story