Top of The News
by Thom Forbes
It was, is and shall remain all about the ecosystem, Google CEO Larry Page indicated in his blog post yesterday announcing an agreement to sell the Motorola Mobility business to … Read the whole story
FOOD
by Karlene Lukovitz
Locals and tourists in town for the Super Bowl in nearby New Jersey can watch live broadcasts of three of the station's shows, originating … Read the whole story
AUTOMOTIVE
by Karl Greenberg
A glance at the automaker's Super Bowl spot offers a glimpse of where it is going. From the first second, where you see the … Read the whole story
BEVERAGES
by Tanya Gazdik
Anheuser-Busch is promoting both its Budweiser and Bud Light brands in Super Bowl spots. The Budweiser spot, "Puppy Love," aims to endear the brand … Read the whole story
RETAIL
by Sarah Mahoney
But there's plenty for toy marketers to be upbeat about in the months ahead, including more movies (which means more licensing opportunities,) a push … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Automotive Digital Advertising Survey, which FordDirect says tracks how digital advertising channels influence purchase behavior of auto shoppers, said 60% of consumers bought … Read the whole story
FOOD
by Karlene Lukovitz
For its first-ever Super Bowl ad, General Mills' Cheerios and agency Saatchi & Saatchi New York have created a sequel to last year's high-profile … Read the whole story
COMMENTARY
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This year, I am encouraged that a new mini-trend might be on the horizon. Yup, we might have finally reached so low that the … Read the whole story
by Amy Corr
Why does this man have wings? Find out in today's Super Bowl edition of Out to Launch. Read the whole story
COMMENTARY
by Seth Diamond
What's on deck for consumer and shopper behaviors and attitudes? Fundamentally, I envision 2014 as being the year of the paradox. Read the whole story
COMMENTARY
by Robert Marich
Not many retailers advocate less marketing by their product suppliers, but that's just what movie theaters are doing. Read the whole story