July 22 - 25, 2024
Thursday, February 13, 2014
Top of The News
A stir over an "Unapologetic" Barbie posing on the cover and in an extensive spread in the "Sports Illustrated" Swimsuit issue combusted from the ad trades and bloggers - "mommy" … Read the whole story
TECHNOLOGYIt's not often we think of marketing technology software platform vendors as softies. But Cambridge, Mass.-based Aerva is putting its heart on its sleeve … Read the whole story
RETAILA new forecast for retailers is decidedly more upbeat, with BDO predicting a 5.1% increase in sales in the year ahead, thanks to shoppers' … Read the whole story
AUTOMOTIVEChrysler's Fiat brand is launching a global advertising campaign featuring Sean "Diddy" Combs. The effort launches with an international and U.S. TV ad beginning … Read the whole story
AUTOMOTIVEWhat happened? Vehicle dependability had been rising like the Hillary Step for the past 16 years. But last year, for the first time, the … Read the whole story
PETS"When we saw how Facebook was celebrating their 10th anniversary, it really inspired us to do something to give back to our passionate Pedigree … Read the whole story
- COMMENTARY
For Valentine's Day, I'm fantasizing about receiving a huge, closet-sized, stuffed bear getting dragged into my apartment by my love interest as he makes … Read the whole story
- COMMENTARY
People tend to think naming is magic, that the "right name" is a secret sauce that will make a product succeed. But the truth … Read the whole story
UPCOMING EVENTS
Brand Insider Summit QSR June 3 - 6, 2024
Kimpton Hotel Fontenot
Featuring top industry speakers including:
Anne Mejia - Mellow Mushroom, VP of Brand Development
Jerrod Mitchell - Flynn Group (Panera Bread + Arby's), Vice President of Marketing
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October 2 - 5, 2024
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December 8, 2024
