Top of The News
by Thom Forbes
Okay, there is no Bierce Award for Press Releases. Feel good for pointing that out to us? Well, that was the thinking behind a Groupon promotion that stirred up a … Read the whole story
RETAIL
by Sarah Mahoney
Barbie is down on her luck, and no one could blame her for getting a little desperate. Mattel, which recently revealed that Barbie's sales … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Crooners and Instagram love songs are part of social campaigns that Smart car and Honda, respectively, did on Valentine's Day. The former's "smart crooners" … Read the whole story
FOOD
by Karlene Lukovitz
A variety of ads, promotions and contests are being deployed during the 50 days leading up to St. Patrick's Day, which the brand has … Read the whole story
RETAIL
by Tanya Gazdik
U-Haul is encouraging the public to send photos of their moving adventures to be featured in collages on the sides of U-Haul In-Town moving … Read the whole story
COMMENTARY
by Reid Tatoris
The most common unit of measurement in digital advertising is the impression. And, it's the most common way that digital advertising is bought and … Read the whole story
by Larissa Faw
The company, makers of John Frieda, Jergens and other well-known brands, and its incumbent agency KBS+P are parting ways after 10 years. This review … Read the whole story