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Okay, there is no Bierce Award for Press Releases. Feel good for pointing that out to us? Well, that was the thinking behind a Groupon promotion that stirred up a … Read the whole story
RETAILBarbie is down on her luck, and no one could blame her for getting a little desperate. Mattel, which recently revealed that Barbie's sales … Read the whole story
AUTOMOTIVECrooners and Instagram love songs are part of social campaigns that Smart car and Honda, respectively, did on Valentine's Day. The former's "smart crooners" … Read the whole story
FOODA variety of ads, promotions and contests are being deployed during the 50 days leading up to St. Patrick's Day, which the brand has … Read the whole story
RETAILU-Haul is encouraging the public to send photos of their moving adventures to be featured in collages on the sides of U-Haul In-Town moving … Read the whole story
- COMMENTARY
The most common unit of measurement in digital advertising is the impression. And, it's the most common way that digital advertising is bought and … Read the whole story
The company, makers of John Frieda, Jergens and other well-known brands, and its incumbent agency KBS+P are parting ways after 10 years. This review … Read the whole story
