Top of The News
by Thom Forbes
Responding to the continuing decline in soda sales in North America and slowing growth in markets such as Brazil and China overseas, Coca-Cola will be counting on the real thing … Read the whole story
APPAREL
by Sarah Mahoney
For all those who have been fretting that there just aren't enough pictures of people in their underwear on the Internet, Calvin Klein has … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The example given by market research firm TNS Global is VW's Super Bowl campaign centering on an ad depicting VW engineers in Germany getting … Read the whole story
FOOD
by Tanya Gazdik
Rudi's Organic Bakery is kicking off a promotion that will send 20 kids to gluten-free summer camp this summer. The Boulder, Colo.-based bakery, which … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Lexus ES 350 was one of the two most-loved near luxury cars, but the other wasn't another entry car from another luxury brand; … Read the whole story
BEVERAGES
by Karlene Lukovitz
Romeo Santos, the lone Latino in this year's campaign, is featured in a 30-second ad that shows him walking through the Bronx neighborhood in … Read the whole story
COMMENTARY
by Cassie Hughes, Gabrey Means
Strong marketing is a combination of having a great idea, doing the research, and ultimately following your gut. How can we capitalize on our … Read the whole story