Marketing Daily
Wednesday, February 19, 2014

Top of The News

Coke To Increase Media Spend By Up To $1 Billion
by Thom Forbes

Responding to the continuing decline in soda sales in North America and slowing growth in markets such as Brazil and China overseas, Coca-Cola will be counting on the real thing … Read the whole story

  • APPAREL
    On Instagram, Calvin Gives Undies A Selfie Twist
    by Sarah Mahoney

    For all those who have been fretting that there just aren't enough pictures of people in their underwear on the Internet, Calvin Klein has … Read the whole story

  • AUTOMOTIVE
    Vehicle Marketing Can't Live On Social Alone
    by Karl Greenberg

    The example given by market research firm TNS Global is VW's Super Bowl campaign centering on an ad depicting VW engineers in Germany getting … Read the whole story

  • FOOD
    Rudi's Promo Sends Kids To Gluten-Free Camp
    by Tanya Gazdik

    Rudi's Organic Bakery is kicking off a promotion that will send 20 kids to gluten-free summer camp this summer. The Boulder, Colo.-based bakery, which … Read the whole story

  • AUTOMOTIVE
    Most-Loved Cars? Tesla S Wins
    by Karl Greenberg

    The Lexus ES 350 was one of the two most-loved near luxury cars, but the other wasn't another entry car from another luxury brand; … Read the whole story

  • BEVERAGES
    Dr Pepper's Santos TV Spot Quickly Pulls 98K+ Views
    by Karlene Lukovitz

    Romeo Santos, the lone Latino in this year's campaign, is featured in a 30-second ad that shows him walking through the Bronx neighborhood in … Read the whole story

  • COMMENTARY
    Our Most Underused Resource: Intuition
    by Cassie Hughes, Gabrey Means

    Strong marketing is a combination of having a great idea, doing the research, and ultimately following your gut. How can we capitalize on our … Read the whole story