Top of The News
by Thom Forbes
Perhaps the biggest surprise winner at the Oscars last night was the often-overlooked marketing stratagem of product placement. Read the whole story
BEVERAGES
by Karlene Lukovitz
For the sequel, Travis Okulski of car blog Jalopnik.com -- one of the first video's most vocal doubters -- was lured to Charlotte, N.C., … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Automakers say they need brighter data flashlights to figure out who's in the room, how to identify them as potential customers, and the right … Read the whole story
ELECTRONICS
by Aaron Baar
"We want people to realize that the Paralympics are just as exciting as the Olympic Games and these videos are meant to raise awareness … Read the whole story
RESEARCH
by Karl Greenberg
Michelle Ebanks, president of Essence Communications, Inc. tells "Marketing Daily" that Nyong'o's speech about looks informs larger issues that African-American women have about their … Read the whole story
PETS
by Tanya Gazdik
Pet food company Nestle Purina PetCare is enlisting the iconic Grumpy Cat character in a Friskies promotion debuting at this week's South by Southwest … Read the whole story
RETAIL
by Sarah Mahoney
After opening 65 new Athleta stores this year, it says it will open about 30 more U.S. stores in the year ahead. It plans … Read the whole story
by Joe Mandese
There are few categories where brand marks represent more than in athletic footwear, so when one of the fitness giants redoes it, it's kind … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
HOLLYWOOD -- Now there was a telling moment. On the red carpet at the Oscars, a network-broadcast celebration of movies, there was ABC host … Read the whole story
COMMENTARY
by Irving Fain
What do Amazon, Apple, and Yelp have in common? Obviously, these tech juggernauts share more than a few similarities, but one common theme is … Read the whole story