Top of The News
by Thom Forbes
Both General Motors and the federal agency that oversees its compliance with safety standards are under fire for who said what to whom - and when, precisely - regarding a … Read the whole story
TECHNOLOGY
by Aaron Baar
Jeff Lyman will lead Vivint's initiatives to increase brand awareness, while streamlining its message and expanding its reach. Lyman spoke with "Marketing Daily" about … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Whether they all leave in one piece is another question. There's nothing quite like Bike Week in Daytona Beach, Fla., where riders show up … Read the whole story
RETAIL
by Sarah Mahoney
We're seeing more of this self-reliant consumer," Andrew Heltsley, Tractor Supply's marketing manager, tells "Marketing Daily." "While our core customers for this event have … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Walgreens is promoting its Balance Financial Card via a partnership with Roush Fenway Racing. "The Race Around America" focuses on the prepaid MasterCard with … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Subaru of America, Inc. has tapped Tomomi Nakamura, currently the VP and senior general manager at Subaru global marketing, to come Stateside to replace … Read the whole story
FOOD
by Karlene Lukovitz
The "non-GMO" food/beverage product claim has for the first time surpassed "organic" in importance among health-conscious consumers, according to an annual survey of such … Read the whole story
COMMENTARY
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Still on a post-Oscars, Samsung-mega-selfie/poignant-botched-surgery/did-that-thing-on-Travolta's-head-perhaps-invade-his-brain bender? Then take a look at this new milk commercial. With its "Milk Life" tagline, and corny vignettes involving … Read the whole story
COMMENTARY
by Christan Summers
Development has always taken a controlled and careful path and was based on person-to-person interaction. Then enters digital, and communication paths become infinite, audiences … Read the whole story