Top of The News
by Thom Forbes
William Clay Ford, who learned to drive on the lap of his grandfather, Henry, worked on the assembly line during summer breaks at Yale, led the design and development of … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Chevrolet is in its fifth year as a "Super Sponsor" at SXSW in Austin, Tex., and is using its presence there to make several … Read the whole story
TRAVEL
by Tanya Gazdik
Amtrak is rolling out two campaigns highlighting the choice and benefits that consumers have for travel. One effort promotes the national system while the … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
Minwax is introducing a TV campaign themed "We did that!" And it's intended to remind committed crafters of the pride that comes from a … Read the whole story
ELECTRONICS
by Aaron Baar
"We've been receiving unsolicited testimonials from our users for some time, and we've had such great stories, we thought this would be a good … Read the whole story
RESEARCH
by Tanya Gazdik
"If this year's winner proves anything, it's never underestimate the drawing power of the Muppets, especially when they have a movie to aggressively plug," … Read the whole story
AUTOMOTIVE, PACKAGED GOODS
by Karl Greenberg
Dave Sargent, VP, vehicle research in the global automotive operations division at J.D. Power, tells "Marketing Daily" that the automotive results are derived from … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Streaming video doesn't depend on cigar-chomping tyrants, taste-sensing dowsers or even the volumes of Simmons demographic indexes that for so long were the tools … Read the whole story
COMMENTARY
by David Forbes, Op-Ed Contributor
We are at risk of losing the bigger picture: The pursuit of the more holistic, situational, and socially determined phenomena that populate the catalog … Read the whole story