Top of The News
by Thom Forbes
I knew the President's communications team had hit its target market when my 24-year-old son emailed me a link last night with a "thought you might find funny" subject line … Read the whole story
RETAIL
by Sarah Mahoney
"We've been working on this crowdfunding campaign for about a year," Ryan Eckel, VP-brand marketing, tells "Marketing Daily," "and while we inherently knew that … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The firm's own research says the main reason for the decline in recent years of the percentage of owners under 30 is pecuniary: they … Read the whole story
FOOD
by Karlene Lukovitz
Products that offer some kind of health or wellness benefits once again dominated the most successful consumable and non-foods consumer packaged goods launches last … Read the whole story
GAMING
by Karl Greenberg
The content on reThink's site tends to be on things like NBA star Amar'e Stoudemire's connection to Israel; blindness prevention technology, solar technology, industrial … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Allstate Insurance Co. is launching a campaign aimed at Hispanic consumers that is a celebration of the life journey of Hispanics in the United … Read the whole story
REAL ESTATE
by Aaron Baar
A new television commercial from Leo Burnett and its emerging-market specialist sister agency, Lapiz, creates a fairy tale environment that depicts people dreaming of … Read the whole story
COMMENTARY
by Jeff Weidauer
As the generational dominance shifts from Boomers to Millennials, ordering a carbonated soft drink with lunch is no longer the default choice. Read the whole story