Marketing Daily
Wednesday, March 12, 2014
  • Dick's Leverages Social, Digital For Sports Awareness

    "We've been working on this crowdfunding campaign for about a year," Ryan Eckel, VP-brand marketing, tells "Marketing Daily," "and while we inherently knew that ... Read the whole story

  • Gen Y Wants Quality Cars It Can Trust

    The firm's own research says the main reason for the decline in recent years of the percentage of owners under 30 is pecuniary: they ... Read the whole story

  • Healthy CPG Launches Dominate 2013's Pacesetters

    Products that offer some kind of health or wellness benefits once again dominated the most successful consumable and non-foods consumer packaged goods launches last ... Read the whole story

  • ReThink Israel, Dailybreak Media Eye Millennials

    The content on reThink's site tends to be on things like NBA star Amar'e Stoudemire's connection to Israel; blindness prevention technology, solar technology, industrial ... Read the whole story

  • Allstate Celebrates Life Journey Of Hispanics

    Allstate Insurance Co. is launching a campaign aimed at Hispanic consumers that is a celebration of the life journey of Hispanics in the United ... Read the whole story

  • Re/Max Acts As Guide On Perfect Home Journey

    A new television commercial from Leo Burnett and its emerging-market specialist sister agency, Lapiz, creates a fairy tale environment that depicts people dreaming of ... Read the whole story

  • Difficult Road Ahead For Carbonated Drinks

    As the generational dominance shifts from Boomers to Millennials, ordering a carbonated soft drink with lunch is no longer the default choice. Read the whole story