Marketing Daily
Tuesday, March 18, 2014
  • Walmart Intensifies 'Made in the U.S.' Message

    The news follows its latest TV "Work is a beautiful thing" ad push, touting a renaissance in we-can-make-it-here spirit, which began running last month … Read the whole story

  • Chevy Kicks Off Campaign With Manchester United

    During the Premier League match between Manchester United and Liverpool FC this past weekend, the General Motors unit launched "What Do You #PlayFor?" with … Read the whole story

  • Cracker Barrel In 'Deliciously Different' Campaign

    The brand -- while well-established in various regions including the Northeast (it has annual sales of more than $130 million and presence in 16,000-plus … Read the whole story

  • CDW Helps Companies Achieve 'Smart Growth'

    "The technology is evolving, and the challenges are evolving and we're helping [companies] work through it," CDW's Dean Lamb tells "Marketing Daily." "If you … Read the whole story

  • Meow Mix Cat Food Launches 'Catstarter'

    Funding via Kickstarter, Indiegogo and similar groups is currently all the rage. Now a cat food company is jumping on the crowd-sourced funding bandwagon … Read the whole story

  • Really: Fiat In Brazil Brings Car Showroom To The Web

    Joao Batista Ciaco, advertising and relationship marketing director for Latin America and Brazil at Fiat Automveis, tells "Marketing Daily" that creating this kind of … Read the whole story

  • Neither Snow Nor Rain Nor Electro...

    In the case of a new Hollywood tie-in for the United States Postal Service's priority mail, the courier will be Spider-Man, the Marvel superhero … Read the whole story

  • Dole Squish'ems Teams With Soccer's Chastain, AYSO

    Dole Fruit Squish'ems, launched in the U.S. in January 2013, has built national retail distribution and is now focused on marketing programs to drive … Read the whole story

  • Who Owns Native Advertising?

    Native advertising is one genie that is not going back into the bottle. So the most important discussion for the C-suite is which of … Read the whole story