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In three videos on "Marketing" magazine's site, Georgina Brazier and Matthew Chapman investigate "how the technology works, how a virtual reality roller coaster can feel like the real deal, and … Read the whole story
AUTOMOTIVEAcura, which has been for a year changing up marketing forces to get a distinct personality, is launching a new campaign behind the NCAA … Read the whole story
RETAIL"Our second-quarter performance ... was marked by solid top-line growth driven by record quarterly sales and record second-quarter prescriptions filled," says Greg Wasson, Walgreens … Read the whole story
FINANCIAL SERVICES"The reaction has been incredible," Christina Lively, H&R Block director of brand strategy and integration, tells "Marketing Daily." "We set out to surprise and … Read the whole story
TELECOMGlenn Derene, electronics editor for "Consumer Reports," tells "Marketing Daily" that scores were particularly low when it came to perceived value. "When you factor … Read the whole story
AUTOMOTIVEThe campaign, via AOR Leo Burnett, launches Thursday during the NCAA Dayton Flyers vs. Stanford Cardinal game with a 30-second spot. The ad comprises … Read the whole story
BEVERAGESWhile total daily U.S. coffee drinkers have declined a bit - to 61% of adults currently, versus 63% a year ago - Americans are … Read the whole story
- COMMENTARY
For those of us trying to survive and thrive in the ad-tech ecosystem, Google is an omnipresence with which most have a love/hate relationship. Read the whole story
