Top of The News
by Thom Forbes
In three videos on "Marketing" magazine's site, Georgina Brazier and Matthew Chapman investigate "how the technology works, how a virtual reality roller coaster can feel like the real deal, and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Acura, which has been for a year changing up marketing forces to get a distinct personality, is launching a new campaign behind the NCAA … Read the whole story
RETAIL
by Sarah Mahoney
"Our second-quarter performance ... was marked by solid top-line growth driven by record quarterly sales and record second-quarter prescriptions filled," says Greg Wasson, Walgreens … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"The reaction has been incredible," Christina Lively, H&R Block director of brand strategy and integration, tells "Marketing Daily." "We set out to surprise and … Read the whole story
TELECOM
by Aaron Baar
Glenn Derene, electronics editor for "Consumer Reports," tells "Marketing Daily" that scores were particularly low when it came to perceived value. "When you factor … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign, via AOR Leo Burnett, launches Thursday during the NCAA Dayton Flyers vs. Stanford Cardinal game with a 30-second spot. The ad comprises … Read the whole story
BEVERAGES
by Karlene Lukovitz
While total daily U.S. coffee drinkers have declined a bit - to 61% of adults currently, versus 63% a year ago - Americans are … Read the whole story
COMMENTARY
by Mike Seiman, Op-Ed Contributor
For those of us trying to survive and thrive in the ad-tech ecosystem, Google is an omnipresence with which most have a love/hate relationship. Read the whole story