Marketing Daily
Thursday, March 27, 2014

Top of The News

Deal Restricts Four Loko's Marketing To Youth
by Thom Forbes

Chicago-based Phusion Projects LLC has reached an agreement with 20 attorneys general nationwide to drastically modify the marketing of its alcopop drink Four Loko in a decision announced Tuesday. Read the whole story

  • APPAREL
    Teva Leverages Bonnaroo For Social Traction
    by Sarah Mahoney

    "With our Originals line, we target a mindset rather than a demographic," Lucas Martinez, the line's marketing manager, tells "Marketing Daily." "So we are … Read the whole story

  • ENTERTAINMENT
    Tablets Changing Content Consumption Habits
    by Aaron Baar

    According to Deloitte's eighth annual "Digital Democracy Survey" 37% of U.S. consumers are what the company calls "digital omnivores," meaning they own a tablet, … Read the whole story

  • FINANCIAL SERVICES
    Century 21 Plans YouTube Puppy Takeover
    by Tanya Gazdik

    Century 21 is inviting YouTube visitors to fall in "puppy love" with their dream home. "It is a warm and endearing feeling from which … Read the whole story

  • AUTOMOTIVE
    Nissan Back To Amazon, Sans Boxes
    by Karl Greenberg

    Nissan is running a plan on Amazon through April to support the 2015 Rogue crossover. "We will finish with a big bang again, as … Read the whole story

  • PACKAGED GOODS
    Arm & Hammer Grabs A Bat And Ball With MLB Deal
    by Karl Greenberg

    Church & Dwight says it will activate against the partnership with national, co-branded TV advertising during games; digital and print advertising and content; co-branded … Read the whole story

  • RESTAURANTS
    'Ronald McDonalds' Endorse Taco Bell Breakfast Menu
    by Karlene Lukovitz

    Voiceovers set up the joke with statements like, "You will never guess who's loving Taco Bell's new A.M. Crunchwrap." Then men from various geographic … Read the whole story

  • COMMENTARY
    Kardashian/Kanye Kover: Kill Me Now?
    by

    The April, 2014 issue of "Vogue" hit newsstands yesterday, proving that the Kim/Kanye cover portrait, so instantly ridiculed on social media last week, was … Read the whole story

  • COMMENTARY
    Social Puts A Backbone Into Brands
    by Todd Copilevitz, Op-Ed Contributor

    As CMOs work with their teams to hone the brand message, they are asking, "Is it worth taking a stand on issues, even if … Read the whole story