Marketing Daily
Thursday, March 27, 2014
  • Teva Leverages Bonnaroo For Social Traction

    "With our Originals line, we target a mindset rather than a demographic," Lucas Martinez, the line's marketing manager, tells "Marketing Daily." "So we are … Read the whole story

  • Tablets Changing Content Consumption Habits

    According to Deloitte's eighth annual "Digital Democracy Survey" 37% of U.S. consumers are what the company calls "digital omnivores," meaning they own a tablet, … Read the whole story

  • Century 21 Plans YouTube Puppy Takeover

    Century 21 is inviting YouTube visitors to fall in "puppy love" with their dream home. "It is a warm and endearing feeling from which … Read the whole story

  • Nissan Back To Amazon, Sans Boxes

    Nissan is running a plan on Amazon through April to support the 2015 Rogue crossover. "We will finish with a big bang again, as … Read the whole story

  • Arm & Hammer Grabs A Bat And Ball With MLB Deal

    Church & Dwight says it will activate against the partnership with national, co-branded TV advertising during games; digital and print advertising and content; co-branded … Read the whole story

  • 'Ronald McDonalds' Endorse Taco Bell Breakfast Menu

    Voiceovers set up the joke with statements like, "You will never guess who's loving Taco Bell's new A.M. Crunchwrap." Then men from various geographic … Read the whole story

  • Kardashian/Kanye Kover: Kill Me Now?

    The April, 2014 issue of "Vogue" hit newsstands yesterday, proving that the Kim/Kanye cover portrait, so instantly ridiculed on social media last week, was … Read the whole story

  • Social Puts A Backbone Into Brands

    As CMOs work with their teams to hone the brand message, they are asking, "Is it worth taking a stand on issues, even if … Read the whole story