Buyers receive the basics, including baby's breath, and a $5 voucher for the piece of chicken that's to be attached, redeemable at their local … Read the whole story

At Wednesday's NADA /J.D. Power-sponsored Automotive Forum, Jim Franchi, division president of media at AutoTrader.com, drew a roadmap for how automakers and dealers can … Read the whole story

Macy's is revisiting last year's American Icons marketing campaign, this time tapping the likes of swimmer Ryan Lochte, model Ireland Baldwin, and actress Zooey … Read the whole story

Lily Knowles, vice president of product marketing for Vizio, tells "Marketing Daily," "Moms are becoming a more common influencer and decision maker for technology … Read the whole story

MasterCard kicked off its renewal of its worldwide partnership with Ruby World Cup with an appearance by New Zealand rugby star Dan Carter. Carter, … Read the whole story

Anyone who buys a TV priced at $500 or more gets a $99 four-year SquareTrade protection plan that includes delivery, set-up, haul-away and recycling … Read the whole story

In the latest on the QSR breakfast wars, the campaign follows McDonald's' two-week-long offer of a free cup of McCafe (which ended April 13), … Read the whole story

Since its launch in the U.S. in 2002, Mini has cultivated in its marketing and CRM an almost Harley-Davidson-esque relationship with its buyers: more … Read the whole story

In the "Set the Table" campaign, running from April through December under Nestle USA's El Mejor Nido ("The Best Nest") marketing platform, 41 Superior … Read the whole story