Top of The News
by Thom Forbes
Big Pharma's quest for focus and consolidation continued yesterday with Germany-based Bayer announcing that it is acquiring New Jersey-based Merck's Consumer Care division - including such retail
shelf staples as … Read the whole story
BEVERAGES
by Karlene Lukovitz
Of course, the brand's biggest marketing advantage is the ability to leverage Timberlake's own huge social network followings. They include more than 36 million … Read the whole story
SPORTS
by Aaron Baar
"There's a huge drop-off from lessons to teams because parents aren't aware of the sport, and [kids] learn swimming for safety," Mike Caguin, chief … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"This ad is different than anything people have seen from us before, and that's by design," Jonathan Beamer, Progressive's marketing strategy and innovation business … Read the whole story
RETAIL
by Sarah Mahoney
"We sell very commoditized products, which consumers can easily find in many stores nearby," says Julie Lyle, CMO of the retailer. "So the point … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The campaign includes a 30-second spot in which a veritable ticker-tape parade of undies sails down as women throw them out their windows. There … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Fiat Chrysler Automobiles talked about the brands and plans at its Investor Day event on Tuesday, delineating what's on tap for its Fiat, Chrysler, … Read the whole story
COMMENTARY
by Joe McCambley
If you've issued an RFP lately, at some point you probably found yourself saying, "All these guys say the exact same thing!" There's a … Read the whole story