Itau is the most-desired client among CEOs at ad agencies in the bank's home country of Brazil. That's way ahead of Coca-Cola, which was number 10.
Interbrand has ranked Itau as Brazil's most-valuable brand 10 years in a row. Fernando Chacon has been the bank's CMO since 2009. He believes a relevant brand is socially transformative: the bank
invests in education, culture, sports and urban mobility.
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