Of course, the brand's biggest marketing advantage is the ability to leverage Timberlake's own huge social network followings. They include more than 36 million … Read the whole story

"There's a huge drop-off from lessons to teams because parents aren't aware of the sport, and [kids] learn swimming for safety," Mike Caguin, chief … Read the whole story

"This ad is different than anything people have seen from us before, and that's by design," Jonathan Beamer, Progressive's marketing strategy and innovation business … Read the whole story

"We sell very commoditized products, which consumers can easily find in many stores nearby," says Julie Lyle, CMO of the retailer. "So the point … Read the whole story

The campaign includes a 30-second spot in which a veritable ticker-tape parade of undies sails down as women throw them out their windows. There … Read the whole story

Fiat Chrysler Automobiles talked about the brands and plans at its Investor Day event on Tuesday, delineating what's on tap for its Fiat, Chrysler, … Read the whole story