Marketing Daily
Friday, May 9, 2014

Top of The News

Omnicom And Publicis Call It Quits
by Thom Forbes

The massive "merger of equals" between Publicis Groupe and Omnicom Group that would have created the industry's largest ad agency holding company proved to an unsolvable equation and was erased … Read the whole story

  • RESTAURANTS
    Taco Bell Uses Tumblr Comic Book For Product Launch
    by Karlene Lukovitz

    The comic, illustrating the "spicy adventure" of "Johnny DLT" (the character's reactions during and after eating a Spicy Chicken Cool Ranch DLT, or SCCRDLT), … Read the whole story

  • TOURISM
    Visit California Partners With 'Entertainment Tonight'
    by Tanya Gazdik

    The Visit California tourism effort partnered with the "Entertainment Tonight" TV show on a campaign. Themed "Dream It.... Do It!" the series highlights the … Read the whole story

  • RETAIL
    TrueValue, Ace, Lowe's Look To Liberate Inner Artists
    by Sarah Mahoney

    As homeowners across the nation rev up their lawnmowers and clean out gutters, the home improvement geniuses at TrueValue, Ace and Lowe's are taking … Read the whole story

  • AUTOMOTIVE
    Hyundai To Tout Genesis And Sonata At FIFA
    by Karl Greenberg

    Steve Shannon, VP marketing of Hyundai Motor America, tells "Marketing Daily" that the automaker's sponsorship includes auto advertising exclusivity on Univision and ESPN during … Read the whole story

  • COMMENTARY
    I Love My Smartphone; So Should You
    by Karl Greenberg, Staff Writer

    A couple of weeks back I had to get a new phone because I'd destroyed my previous one. On purpose, I might add. Read the whole story

  • Toyota And Saatchi Write Ad Star's Pregnancy Into Popular 'Jan' Campaign
    by Larissa Faw

    The campaign has been a success for the car maker so the real life pregnancy of Laurel Coppock, who plays 'Jan,' has been written … Read the whole story