Top of The News
by Thom Forbes
Big Pharma may consider paying billions of dollars in fines for "off label" marketing and related illegal sales practices as just a cost of doing business in a highly lucrative … Read the whole story
FOOD
by Karlene Lukovitz
The TV ad, "Little Help," will launch May 15 in more than 15 markets. It shows an Oreo providing "a moment of support" in … Read the whole story
ELECTRONICS
by Karl Greenberg
The humorous campaign, "Mom's Inner Voice," rolling out over the next six months, aims to tell the tale of multitasking moms through their thoughts, … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Baseball legends CC Sabathia, Adam Jones, Johnny Damon and Steve Garvey have opened their homes to viewers as part of the Coldwell Banker Home … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Santa Monica, Calif.-based auto shopping and research site is going to hundreds of dealerships in the Northeast and California with a branded program … Read the whole story
COMMENTARY
by James R. Gregory
Wally Olins, an early leader in a revolution of commercial branding and communications, passed away on April 14 at 83 years old. Read the whole story
by Larissa Faw
The appearance is part of a broader arrangement whereby the bedding brand will sponsor the actor/auto racer's Dempsey Racing Team. Simmons AOR KBS+ orchestrated … Read the whole story