"We're keeping the Cricket name, but we're changing the game," Cricket President Jennifer Van Buskirk tells "Marketing Daily." "This is a huge upgrade for … Read the whole story

"If you look at it with a glass-half-full perspective, it's worth noting that 80% of brand sites are mobile optimized, so the majority are … Read the whole story

Budweiser is bringing back its patriotic red, white and blue cans and bottles just in time for Memorial Day. The beer company is also … Read the whole story

"One of the issues I've experienced is we don't know what to call it," said one of the panelists, expressing the general sentiment. "It … Read the whole story

The initiative, called Cultivating Thought, offers thoughts not published elsewhere from Toni Morrison, Malcolm Gladwell, George Sanders, Steven Pinker, Sarah Silverman, Michael Lewis, Bill … Read the whole story

Given that The New York Times has created highly engaging, sophisticated and aesthetically consistent marketing partnerships with the likes of Goldman Sachs and United … Read the whole story