Marketing Daily
Friday, May 23, 2014
  • Honey Maid's Gary Osifchin Talks Real Families

    Honey Maid sought "to reinvent the Honey Maid in a way that's relevant to moms and dads now," said Gary Osifchin, senior marketing director ... Read the whole story

  • Paid TV, ISP Consumer Satisfaction Rates Dropping

    According to the American Customer Satisfaction Index, Internet service providers only get a score of 63 (down 3.1% from last year), while subscription TV ... Read the whole story

  • Malibu Launches Summer Campaign, OneRepublic Tour

    Digital marketing efforts are running on Vevo and Live Nation, among other sites. The campaign's social media efforts elements include cocktail recipes and entertaining ... Read the whole story

  • Biomotivation: What Your Package Says About You

    "We know that a consumer can spend 40 minutes in a typical shopping trip, and come out having only read seven words on packaging. ... Read the whole story

  • Sapporo Launches First U.S. TV Campaign

    Sapporo beer is launching a $2 million integrated campaign which includes the company's first U.S. TV commercial. It is geared at a demographic described ... Read the whole story

  • What's Native? Let's Start With A New Name

    What do you call advertising annealed into publishers' content, marketing communications that has been annealed to the shape of the digital environment in which ... Read the whole story