Marketing Daily
Friday, May 23, 2014
  • Honey Maid's Gary Osifchin Talks Real Families

    Honey Maid sought "to reinvent the Honey Maid in a way that's relevant to moms and dads now," said Gary Osifchin, senior marketing director … Read the whole story

  • Paid TV, ISP Consumer Satisfaction Rates Dropping

    According to the American Customer Satisfaction Index, Internet service providers only get a score of 63 (down 3.1% from last year), while subscription TV … Read the whole story

  • Malibu Launches Summer Campaign, OneRepublic Tour

    Digital marketing efforts are running on Vevo and Live Nation, among other sites. The campaign's social media efforts elements include cocktail recipes and entertaining … Read the whole story

  • Biomotivation: What Your Package Says About You

    "We know that a consumer can spend 40 minutes in a typical shopping trip, and come out having only read seven words on packaging. … Read the whole story

  • Sapporo Launches First U.S. TV Campaign

    Sapporo beer is launching a $2 million integrated campaign which includes the company's first U.S. TV commercial. It is geared at a demographic described … Read the whole story

  • What's Native? Let's Start With A New Name

    What do you call advertising annealed into publishers' content, marketing communications that has been annealed to the shape of the digital environment in which … Read the whole story