AUTOMOTIVE
by Karl Greenberg
Dino Bernacchi, director of U.S. marketing for Harley-Davidson, tells Marketing Daily that #Xgamesflattrack has garnered 200% more social engagement than the same pre-event tease … Read the whole story
BEVERAGES
by Karlene Lukovitz
In her address, by video, Rep. Rosa DeLauro, D-Conn., encouraged people to see the documentary "Fed Up," saying it "demonstrates beyond a shadow of … Read the whole story
BEVERAGES
by Aaron Baar
"The brand was discovered in the Baja years ago by the American surfers who went down there. This part of Mexico is important to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Chrysler brand on June 7 launched the main body of its advertising and marketing campaign for the Chrysler 200 sedan. The effort, "Born … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
A combined Comcast and Time Warner, hitherto mere CRM bad boys who overcharged for inferior service, would now control one-third of the Internet in … Read the whole story
COMMENTARY
by Michael Caccavale
Have you tried searching for "pizza near me" on your phone lately? You'll notice the map lights up with options that, with a click … Read the whole story
by Wayne Friedman
Video-on-demand TV platforms may not only be held in high regard by general TV advertisers, but with TV program marketers as well. The "conversion" … Read the whole story