The television ads will be supported by print ads featuring Samsung's dishwashers, washing machines and upright and canister vacuums, running in magazines and "USA … Read the whole story

To win more trips, spending and future loyalty, a report from consulting company PwC says stores will have to abandon general marketing and merchandising … Read the whole story

Jaguar says it will provide a fleet of cars for rides to and from various venues in L.A. around the BAFTA events. The events … Read the whole story

Kardashian-like, J.C. Penney and Walgreens are high on the list on the strength of negative values: Penney's dysfunctional management and inconsistent branding and Walgreens' … Read the whole story

PepsiCo's SoBe is looking to revitalize its image with a new, surfing-culture-themed "Go Flavorfully" campaign and a new ambassador: professional surfer Sebastian "Seabass" Zietz. … Read the whole story

This year marks the first time that a media agency has topped the North American Effie Index rankings since it was launched in 2011. … Read the whole story