Marketing Daily
Tuesday, June 10, 2014
  • Samsung Targets The Kitchen In New Campaign

    The television ads will be supported by print ads featuring Samsung's dishwashers, washing machines and upright and canister vacuums, running in magazines and "USA … Read the whole story

  • Shoppers' Big Peeve? Standing In Line

    To win more trips, spending and future loyalty, a report from consulting company PwC says stores will have to abandon general marketing and merchandising … Read the whole story

  • Jaguar Sponsors Events On Both Sides Of Pond

    Jaguar says it will provide a fleet of cars for rides to and from various venues in L.A. around the BAFTA events. The events … Read the whole story

  • CoreBrand Finds Familiarity Not Always A Good Thing

    Kardashian-like, J.C. Penney and Walgreens are high on the list on the strength of negative values: Penney's dysfunctional management and inconsistent branding and Walgreens' … Read the whole story

  • New SoBe Campaign Features Pro Surfer Zietz

    PepsiCo's SoBe is looking to revitalize its image with a new, surfing-culture-themed "Go Flavorfully" campaign and a new ambassador: professional surfer Sebastian "Seabass" Zietz. … Read the whole story

  • The End Of Unmeasurable Marketing

    Product sampling is being transformed by an approach called "smart sampling" that helps change sampling from a money loser into a positive ROI exercise. Read the whole story

  • Publicis Groupe, SMG, P&G, Dove and Cramer-Krasselt Take Top Effie Honors

    This year marks the first time that a media agency has topped the North American Effie Index rankings since it was launched in 2011. … Read the whole story