
PACKAGED GOODS
by Sarah Mahoney
Advantage, Avon. The beauty company says tennis phenom Maria Sharapova is the face of Avon Luck, two new fragrances for men and women. It … Read the whole story

AUTOMOTIVE
by Karl Greenberg
Tom Peyton, who oversees marketing and advertising at American Honda, tells "Marketing Daily" that YouTube is the right hub for Honda's content. "Most videos … Read the whole story

TECHNOLOGY
by Aaron Baar
"We had been a company that manufactured and sold office and printing equipment," Bill Melo, chief marketing executive, services and solutions for Toshiba America … Read the whole story

RESEARCH
by Aaron Baar
"Consumers are very particular about their viewing habits," Brett Sappington, director of research at Parks Associates, tells "Marketing Daily." "It also shows that they're … Read the whole story

CONFERENCE
by Karl Greenberg
Chris DeMoulin, president of Licensing Expo -- the biggest global trade show for the industry, happening next week in Las Vegas -- tells "Marketing … Read the whole story
COMMENTARY
by Jonathan Hall
Blessed with natural resources and a $7 billion luxury market, Brazil creates 19 new millionaires every day, and 35 million people have escaped poverty … Read the whole story
by Larissa Faw
Fifth Third Bank and its agency Leo Burnett are using real job seekers in a new advertising campaign to help people find a job … Read the whole story