Top of The News
by Thom Forbes
JC Penney not only lost the case brought against it by Macy's for cutting a merchandising deal with Martha Stewart Living Omnimedia, it also got a finger-wagging lecture about engaging … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Coldwell Banker Real Estate is partnering with BuzzFeed to create custom content for the Web site's global audience of 130 million users that highlights … Read the whole story
ELECTRONICS
by Aaron Baar
"The way I look at Samsung's dominance over a start-up like Pebble is thinking about Samsung's wide distribution- in multiple countries and outlets and … Read the whole story
ENTERTAINMENT
by Karl Greenberg
Erik Muendel, CEO and CCO of Brightline (which has done work for brands like Pepsi, HTC, Sprint, and the U.S. Army), tells "Marketing Daily" … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Small restaurant chains have made gains in customer satisfaction ratings over last year, while most of the largest chains have lost ground, according to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The "Kia Soul Lounge" will bring in bands for autograph sessions, host acoustic performances, and run interactive games. There's also a photo booth, where … Read the whole story
RETAIL
by Sarah Mahoney
A new study from the Yale School of Management finds that a brand's links to the past may be a secret weapon for increasing … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It's a song I've been singing for decades: the cult of originality trumping the advertiser's need to sell things to actual consumers who are … Read the whole story
COMMENTARY
by Drew Neisser
The purpose of this article is to reveal another framework in which the promotional activity of these beverages also provides intrinsic value - an … Read the whole story